People spend a fortune on their hair. They want to look good, be in fashion and be recognised. It is amazing to note just how many people spend money on straightening their hair whilst others spend equal amounts in having it waved or permed. For those that desire straight hair the Brazilian keratin treatment seems to be a specific favourite. It has taken the world by storm and saloons everywhere offer it.
Hair styles have always been important to those that wish to be fashionable. From the earliest days people have spent inordinate amounts of time to arrange their hair according to the latest fashions. Nothing has changed. Hair is still seen as the crown of a person, no doubt about it. In modern times, however, technology and a host of products make it easier to achieve the desired result.
Keratin is a protein that covers the hair. Proponents of this treatment says that it will not only straighten the hair, but also leave it soft, nourished and shiny. By applying a compound rich in this substance, they say, the hair will not only be straightened but also nourished. There are numerous websites advocating this method and people from all over the world flock towards it.
Despite criticism, those who believe in this treatment defend it ferociously. They like the idea that their hair looks the way they want it to look. They like the idea that they are able to change their hair the way they want to. If there is a negative side to the treatment they do not want to know about it. Results count, do they not.
Of course there are critics. They say that this treatment is dangerous. They say that this treatment results in broken ends, brittle hair and under nourished hair. There are even those that alledge that the treatment causes cancer. Critics also warn that treatments do not last. They have to be repeated every few weeks and that the negative effects will compound. In fact, OSHA have issued a warning about this product.
But of course there are those that swear by the treatment. They argue that there is no conclusive evidence that the treatment is harmful. They cite the testimonies of many men and women who experienced wonderful results. They will most certainly not pay attention to negative reports. Perhaps they do not want to. They think that it is a reliable way to gain beauty.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.
Hair styles have always been important to those that wish to be fashionable. From the earliest days people have spent inordinate amounts of time to arrange their hair according to the latest fashions. Nothing has changed. Hair is still seen as the crown of a person, no doubt about it. In modern times, however, technology and a host of products make it easier to achieve the desired result.
Keratin is a protein that covers the hair. Proponents of this treatment says that it will not only straighten the hair, but also leave it soft, nourished and shiny. By applying a compound rich in this substance, they say, the hair will not only be straightened but also nourished. There are numerous websites advocating this method and people from all over the world flock towards it.
Despite criticism, those who believe in this treatment defend it ferociously. They like the idea that their hair looks the way they want it to look. They like the idea that they are able to change their hair the way they want to. If there is a negative side to the treatment they do not want to know about it. Results count, do they not.
Of course there are critics. They say that this treatment is dangerous. They say that this treatment results in broken ends, brittle hair and under nourished hair. There are even those that alledge that the treatment causes cancer. Critics also warn that treatments do not last. They have to be repeated every few weeks and that the negative effects will compound. In fact, OSHA have issued a warning about this product.
But of course there are those that swear by the treatment. They argue that there is no conclusive evidence that the treatment is harmful. They cite the testimonies of many men and women who experienced wonderful results. They will most certainly not pay attention to negative reports. Perhaps they do not want to. They think that it is a reliable way to gain beauty.
Despite the many criticisms against this method of hair straightening people continue to flock to salons to look the way they want to. Numerous web sites attest to the effectiveness of this treatment. Perhaps the jury is still out. But one thing is certain. As long as people want to look beautiful they will embrace treatments that give them what they want.
One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.
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